Local seo wasn’t always as technical as it is these days.  Before the Internet metamorphosed local marketing, business directories and their local search power were once epitomised by Yellow Pages.  The current trend graphs of people’s usage of the paper directories show Yellow Pages vanishing in 4 years.  The major competition for Yellow Pages’ paper incarnation come from the multitude of online business directories.   In...

Google Places Listing… Why Bother? A Google Places listing is effectively a free website provided in the first place by Google. It is often built up from scraps of information scattered around the web; in business directories, review sites, news reports: and frequently includes a link to the company’s website, as well as listing the basic location and contact details of the enterprise. In Google’s quest for information...

Google local is part of Google’s wider agenda of personalisation and relevance. Google’s reputation depends on their willingness to refine and develop their ability to bring search engine users results that really do reflect and answer their questions. For very good reason, Google local has not made public, exactly how they evaluate search results. Whether it be the local or the global search arena, people like myself who work in SEO...