In todays SEO article, Alana Vaughn explains the importance of optimisation and sensible linking to your overall emarketing strategy. Yet again the point is reiterated that search engine optimisation isn’t something you can do once and sit back! As your competitors get better – so must you. Search engine optimization aka SEO, is an important aspect of any website that wants to get organic traffic from the search engines. E-commerce...

Local seo wasn’t always as technical as it is these days.  Before the Internet metamorphosed local marketing, business directories and their local search power were once epitomised by Yellow Pages.  The current trend graphs of people’s usage of the paper directories show Yellow Pages vanishing in 4 years.  The major competition for Yellow Pages’ paper incarnation come from the multitude of online business directories.   In...

SEO is a Modern version of doing your homework. Sounds really attractive doesn’t it? Search Engine Optimisation, to give it its proper title, is the underlying foundation of all successful websites in the modern, post Google slap, era of relevance, uniqueness and added value. In this article Maria Brown looks at the importance to businesses, of keywords and categories, in being found online. The embedded video gives some excellent...