Knowing which citation sources are going to be effective for improving the local seo performance of your website as a Cumbria based business has been a fairly hit and miss affair.  In different market sectors, you tend to find a different pattern of  citations, directories and listing services.  Citation! That doesn’t sound very Cumbrian, does it?  I think it would be fair to say that it is another adopted americanism, but all it...

Depending on the competitiveness of your market, local search ranking for your website can be difficult to achieve.  If you have arrived at the altar of local search engine optimisation rather late and your competitors are already ahead of you, then you have really got an uphill battle.  What is extraordinary, is that many companies who have done very well in getting their web site ranked; have got a complete blindspot about Google Places. ...

What does someone mean when they start rabbiting on about a local SEO company? It sounds technical and perhaps a little… dirty! Don’t they mess about with white hats and black hats in cloistered cells? It all sounds a bit super nerdy for an “ordinary” Cumbria based business to get involved in. For a Borders based business, maybe it smacks a little too much of an Internet version of the “Border Reivers for local...

In the present fragile recovery phase of our economy, online marketing is more important than ever, to help your businesses get found by new customers.  With the demise of paper based directories, the Internet is becoming the first port of call for discerning consumers seeking a wide range of solutions to problems, information and entertainment.  Crucially, a lot of that online search is mobile device driven. We live in a world where people...

Internet marketing strategies are no longer the preserve of uber geeks and multinationals. In Cumbria, local search, using Google and the other search engines is rapidly overtaking traditional Yellow Pages and the other directories. This is simply mirroring an accelerating global trend. To succeed and get more customers from the Internet, business owners need to learn and understand the importance of optimised websites which target t,he local...