What does someone mean when they start rabbiting on about a local SEO company? It sounds technical and perhaps a little… dirty! Don’t they mess about with white hats and black hats in cloistered cells? It all sounds a bit super nerdy for an “ordinary” Cumbria based business to get involved in. For a Borders based business, maybe it smacks a little too much of an Internet version of the “Border Reivers for local...

Today’s guest, Dan J. An, gives a Singaporean view of local search engine optimisation: confirming that this isn’t just a USA based phenomenon. Wherever there are businesses that need customers, their website’s visibility in relevant search results is the single biggest determinant of how many new customers come their way via the web. Optimisation for Google local search, using local SEO techniques, is no longer optional, if...