Using Twitter for SEO purposes isn’t often seen as an effective social media strategy example.  However that was then and this is now! It is abundantly clear now that Google and the other search engines are adjusting their algorithms to take much greater notice of social media signals, when assigning search engine result rankings to web pages.  Up until recently I had seen very little in the way of measured evidence to support these...

You can often find a healthy discussion among people about which approach is best. That is why you can find inconsistent positions concerning search engine rankings because some look at it as time not well used. There have been lots of net marketers who believe that it is low value work. There are way too many variables that can adversely influence your search engine rankings, for example. We all understand that off page SEO is a thing that must...

Local seo wasn’t always as technical as it is these days.  Before the Internet metamorphosed local marketing, business directories and their local search power were once epitomised by Yellow Pages.  The current trend graphs of people’s usage of the paper directories show Yellow Pages vanishing in 4 years.  The major competition for Yellow Pages’ paper incarnation come from the multitude of online business directories.   In...

SEO is a Modern version of doing your homework. Sounds really attractive doesn’t it? Search Engine Optimisation, to give it its proper title, is the underlying foundation of all successful websites in the modern, post Google slap, era of relevance, uniqueness and added value. In this article Maria Brown looks at the importance to businesses, of keywords and categories, in being found online. The embedded video gives some excellent...