When I mention SEO or search engine optimisation to local business associates in Carlisle and further afield, I often receive a reply in the form of a blank stare or a “… yes I know that’s important but …. I’ve just got to get round to it!”  Small local busineses have often spent hundreds, if not thousands of pounds on websites, Like pages and Twitter software, but have not been aware of that crucial step...

Traffic is GOOD, but targeted traffic is KING! And then you’ve got targetted traffic with buying fever… credit cards at the ready… these the IMPERIAL Elite! Local SEO is the key to driving those local searchers to your business phone number or physically through your door.  If your marketing reach is tied to a particular geographical locale; then everything you do should optimise your websites and directory listings to portray...